VETEMENTS 2020 FALL/WINTER NEW ARRIVAL

In VETEMENTS 2020 Fall/Winter collection, some of the new arrivals will be based on the underlying theme of “NO PRIVACY”, and will apply this phenomenon element to the production practices of clothing, like multi-layer protection, inside-out and structure remodeling to satirize and taunt the survival status of "transparent man" under the 21st century’s environment of leaking information and wall-to-wall cameras where people are being tracked and positioned, and to express VETEMENTS’s contemporary attitude to devote inspiration to practical significance.

A report entitled Google Data Collection published by Vanderbilt University in the United States reveals the unrestrained data collection activities of Internet companies. Users are becoming the “transparent man” due to 340 times of tracking in one day and all-round passive collection.